A word from some of The Drum’s Digital Trading Awards US judges

The Drum is preparing to host its inaugural Digital Trading Awards in the US next month where assembled industry luminaries will meet to recognize and toast best practice in the use of automated digital media placement.
Also known as ‘programmatic advertising’, the practice is being dubbed ‘the new normal' by those at the forefront of the industry, yet with over half of all online display ads being served with such technology, programmatic teams often toil with little recogniti