A toss-up between cynicism and nostalgia: what makes a memorable Christmas ad?

Christmas ads stay with us for a reason. We spoke to members of the Drum Network about what resonates and how brands can make sure they're remembered. 
Connie Whittle, art director, Anything is Possible 
The worthy one, the jingle one, the carrot one. The ‘oh, they’ve gone with that again’ one. We’re upping the ante even earlier every Christmas. It’s clear that you have to do things a bit differently to stand out. In this game it's tempting