A technologist's view of Cannes Lions 2017

The Cannes Lions festival is fixed point in the creative calendar, a longstanding beacon to which creatives the world over have flocked to both show and absorb the very best advertising and marketing campaigns from the previous year.
Although relatively unknown outside of the advertising industry, winning a Cannes Lion is, for many, the pinnacle of their career. This applies to creatives and brands alike – something that brings brands to the festival in big numbers.
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