A polygraph, speed gun and ‘protein detector’ prove Jack Link’s superiority in latest ads
Beef jerky purveyor Jack Link’s has rolled out a TV campaign that aims to prove the nutritional value of its snacks.
Starring its longtime mascot Sasquatch, the quirky spots pit Jack Link’s jerky against some of its protein-filled competitors, like Greek yogurt and nuts. Called ‘Versus,’ the campaign is part of Jack Link’s strategy to position its jerky as a healthy snack that’s perfect for athletes and others on the go.
In one spot, a woman using
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