16-08-2018 13:20 via thedrum.com

‘A piece of art’ – Formula E taps Central Saint Martins grads for trophy designs

Electric street racing series Formula E has unveiled two redesigned trophies created by product design graduates of Central Saint Martins.
Designers from the school were briefed to create something that was “uniquely Formula E”, according to Steven Aspinall, head of design at the brand. Alberto Longo, co-founder of the sport, said the decision to commission young grads stemmed from the brand’s belief in young people.
Ellen Nyqvist’s design was selected as the trophy prese
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