A new direction for Digitas: how it hopes fresh leadership and perspective will drive growth

No agency or network is immune from the seismic change happening in the industry but, being a digital specialist, there’s a foundation to build a story around digital transformation. For Digitas the new story is around ‘Truth, Connection, Wonder’, which it hopes also translates its creative and purpose-led DNA too.
After Digitas chief creative office Chris Clark departed the business in April this year, Ronald Ng stepped into his place. In Asia Pacific, the agency has forged st