A new digital customer journey: the future of travel marketing

How can travel brands stand out and scale content in the experience economy, while also keeping budgets and resources intact?
The digital journey of booking a personal trip, from first thought to final purchase, can be long and complex. Today’s consumer is more bullish on jet setting than any prior generation and is willing to devote considerable effort to investigating price and quality before making a purchase. Between booking sites, review sites, menu sites and Pinterest boards, the min