A new dawn for programmatic display in a post-GDPR World

25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy bank balances and naming newly acquired Swiss chalets ‘GDPR’; small businesses who firmly believed the first knock at the door on 26 May would be from data protection bailiffs demanding the highest of 4% of their turnover or €20m are feeling less anxious; and the promised Armage