A marketer’s guide to global emissions: what GHG and Scope 1, 2 and 3 mean

The Drum breaks down Greenhouse Gas Protocol, the meaning of Scope 1, 2 and 3 emissions, and how they pertain to the advertising and marketing industry.
Following a dip during the Covid-19 pandemic, fossil fuel emissions are set to reach record highs in 2022, and every industry is becoming increasingly aware of the need for it to accurately track and report its carbon emissions if we are to effectively tackle the ongoing climate emergency.
But understanding your corporate carbon footprint, and t