A marketer's conundrum: Take sides or remain neutral?

Following the events in Charlottesville, people, now more than ever, are seeking leaders who are prepared to stand up and speak out about the injustices that are plaguing society.
However, the intersection of branding and politics can be tricky territory to navigate, particularly for business leaders; let’s not forget Pepsi’s major faux pas.
But where does that leave marketers?
Traditionally, advertisers have typically relied (perhaps lazily) on marketing approaches by which bra