A look inside NBCUniversal’s data-powered media offering

NBCUniversal recently unveiled some key strategic maneuvering, including the launch of its cross-screen advertising offering plus joining the OpenAP consortium. Ahead of next month's Upfronts series, The Drum leans in on the TV conglomerate's attempts to digitize.  
The US viewing public has never consumed more content than they do at present, but the shifting nature of this consumption is presenting advertisers, and more pertinently traditional TV networks, with a