A look at ads.txt adoption, its benefits, and the challenges ahead

The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but is not without its detractors, especially with the growth of automated trading technologies. The Drum explores its evolution. 
A report published today (December 20) by MediaRadar claims that only 20% of the top 3,000 publisher sites have implemented ads.txt, a mechanism introduced to the