A fundamental human need for community may be the next big opportunity for marketers

According to Adam Bain, chief operating officer of Twitter, at the recent IAB Mixx event in New York, the first two weeks of Thursday Night Football livestreams on Twitter saw an average of 2.35m viewers.
And that’s in part because “the audience isn’t just connected to devices, but to each other,” he said.
Consumers today indeed want to feel connected – and fulfilling that need will present an opportunity for brands and marketers in the years ahead. That was ac