A fall back to the bunker isn’t a viable social strategy

Social media is a weapon for advertisers and marketers, so why aren’t financial services up in arms about it? Banking brand C-suites must embrace the social battle once and for all.
For too long financial services has denounced social media. Fear (manifested from a recent history of financial failings, imposed fines, enforced regulatory change, greater oversight from government and, of course, the well documented bailouts) caused all-time high consumer mistrust. Media honed ‘Fleet St