A disaster for the Conservatives – a disaster for brutal simplicity of thought

S_________ and s_________ leadership. Is there anybody in the UK who can’t fill in those blanks?
By most classical brand tracking measures, the Conservative campaign was a great success. They achieved salience. They got a clear message across (we knew it was a clear message, because Theresa always said, ‘Let me be clear…’). They offered something we all wanted and needed. It led to a result so horrible that the UK news has been like watching every Epic Fail compilation o