A decade in, Chobani updates creative focus, packaging and communications

Over the last 10 years, US Greek yogurt maker Chobani has grown into a dairy powerhouse, accounting for approximately 40% of the country's Greek yogurt market. But rather than slowing down, the company decided it was time for a change to address an expanded vision.
In honor of its 10th anniversary, Chobani set out to show that yogurt isn’t just good for you, it’s a part of an overall health and lifestyle change, illustrated in new packaging, communications and positioning.
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