02-09-2016 11:52 via thedrum.com

A CRM ghost story – or why artificial intelligence leads to real-life stupidity

Answer that phone and you enter another dimension. A dimension of shadow and shade that lies between the two stools of marketing automation and personal service. A dimension of unclosed feedback loops and misfiring data synapses. A dimension that exists between the summit of marketing’s sophistication and the pit of its incompetence.
You are entering the twilight zone of banking CRM.
This is a true story but the names have been changed so as to avoid embarrassment.
It is also a ghost story
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