A Copywriting Christmas Carol
It had not been a good day at Scrooge, Marley, Marley.
But then, when had Christmas Eve ever been a good day at that benighted advertising agency?
One client had defected to their nearest rival, complaining of sloppy thinking and even worse proof-reading.
Another had demanded a refund after a website Scrooge had written personally had failed to convert a single visitor.
And, to cap it all, his employees wanted to change the way they worked, complaining they didn't have enough time to do a proper
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