A celebration of everything that’s wrong with badge-kissing partnerships

In case you missed it over the last few days, Manchester City’s UAE-based telecoms sponsor Etisalat scored a glorious own goal with a video that went viral for all the wrong reasons.
Etisalat’s “Celebrating victory… Celebrating together!” short was intended to congratulate the club on reclaiming the greatest prize in English football and align its brand with that success.
But the video is in its own right a sort of celebration of everything that