92 per cent of first-time visitors to a brand's website do not make a purchase, survey found

Ninety-two percent of consumers will visit a brand's website for the first time for reasons other than making a purchase, according to a study released today by content marketing platform Episerver.
The "Reimagining Commerce" report found that of shoppers visiting a website for the first time, 45% are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in ten are looking for store details.
The survey of more than 1,100 consumers points to th