86.3% US display ad dollars forecast to transact programmatically by 2020

In US, more than four of every five digital display ad dollars  transact via programmatic means according to eMarketer.
The eMarketer forecast 'US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020' expects that  US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year.
Other statistics predicted by the report include that 84.1% of the total mobile advertising dollars ($31bn) will be transacted p