80% of B2B companies overlook customer renewal messaging

Nearly 80% of companies spend less than 30% of their time and budget on customer retention-focused messaging and content, according to a recent report  while 42% of respondents say their companies invest less than 10% of their marketing budgets on renewal messaging efforts.graphic
 
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"These are alarming figures, especially given how many B2B companies are relying more on subscription or service models," said Tim Riesterer, chief strategy and research officer at Corpora