28-10-2016 16:56 via thedrum.com

8 of Paddy Power's best marketing stunts

Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. Following the bookmaker's recent stunt to mark the return of Manchester United manager Jose Mourinho to Stamford Bridge where he was twice manager, here are some of its other highlights.
1) Roy the Redeemer
Ahead of Euro 2012, Paddy Power unveiled a 108ft statue of former England manager Roy Hodgson. The structure, installed on the White Cli
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