03-05-2018 07:03 via thedrum.com

7 Up goes vintage to appeal to the millennials

7 Up has introduced limited edition six vintage designs from 1950s through the 2000s to connect with millennials.
The TVC, conceptualixed by creative agency BBDO, shows the evolution of different designs which begins from the 1950s slogan 'Sure Is Swell', a popular slang of the decade; while the ‘Far our Flavour’ slogan is from the 1960s. 
The 1970s are depicted through the ‘Get Down, 7 up’ slogan and ‘Clearly The Uncola’ is inspired by the 1980s. Th
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