7-eleven is using automated insights to better target customers in the Philippines

7-eleven has hired Big Data For Humans, an automated customer insight firm, to automate some of its customer data decisions, as part of a strategy to upgrade its customer marketing.
The data will be used to enhance campaigns across the brand’s 2000 stores, using computer science to use the right customer insights and create more effective advertising.
According to Big Data For Humans, using automation to sift through data is becoming more important because of the sheer amount of data neede