60% of marketers say they aren't getting support to improve media knowledge

As digital and programmatic developments herald in a new era in the marketing, major brands are failing to invest enough into media training, according to a new survey of senior brand and media agency marketers.
In fact, almost two-thirds (60%) of senior executives at agencies and advertisers agreed that there was not enough financial support for media training programmes, according to ID Comms' 2016 Training Survey 
Furthermore, less than a tenth (9.4%) felt that current media training pro