50% of IT professionals consume B2B content with increasing regularity, study suggests

B2B marketers have a growing opportunity to reach IT decision makers by acknowledging the changes in content consumption trends and their past mismanagement of prospects, a new industry report suggests.IT Content Consumption
 
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In 2016, content consumption volume from IT professionals grew by 38%, and 54% of the active audience consumed more than one piece of content. Further, 11% of the active IT audience consumed more than 10 resources, averaging only 11 days between c