5 tips for winning the pitch, from a chief client officer

In a crowded race, standing apart can be a tall order. Luckily, some of the magic lies in simply being authentic and staying open-minded, writes EP+Co’s Kat Shafer.
Like it or not, pitching and winning new business is the lifeblood of advertising agencies everywhere – which is why you might think an obvious secret to being successful has somehow managed to elude you. But the truth is, and as much as we’d like to believe otherwise, a perfect formula for guaranteed results just d