5 questions every digital marketer should ask themselves

“Don’t mistake activity for achievement.” That’s what John Wooden, the Hall of Fame coach who won a record ten national basketball championships at UCLA, used to tell his players.
I think this is precisely the trap that too many brands and sadly, too many agencies have fallen into. They’re making lots and lots of stuff against complex user journeys, optimized for multiple channels and touchpoints, and automated to target the “right person, right place, at the