5 hot topics you should take seriously in 2018

In the marketing calendar, December is a time for reflecting on the year that’s been and working out priorities for the next. Here’s my take on five hot topics that agencies and clients need to be giving time to in 2018.
Facial recognition
Frequent flyers will be familiar with the growing use of e-passport gates at airports around the world – but 2018 could be the year that facial recognition technology stops becoming a novelty and enters the mainstream.
Facial recognition can