5 advertising musts for 2023, according to marketing leaders

When many of the world’s leading marketers met at the 2022 ANA Masters of Marketing conference, video was high on the agenda. Here are their five ‘must-do’ items for marketers in the year ahead.
The most important thing for marketers in the coming year will be how audiences feel about their brand. That means understanding your customers and what drives their connection with you, and then enhancing that connection to grow both your brand and your business.
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