43% of Americans still accept all cookies despite growing privacy concerns, per new study

US consumers are rejecting cookies, and incentives to share their data, at greater levels than in the past. As part of our Data and Privacy Deep Dive, we dig into an exclusive new study conducted by The Drum and YouGov Survey Direct.
The expiration date for cookies is dragging on. In the meantime, consumers are being asked to make important decisions regarding how, and when, they share their data. Despite 81% of Americans saying they are concerned about how websites are using their data, a signi