4 things that happen when brands and publishers form a true partnership

Increasingly marketers are required to be technology experts and project managers as much as storytellers. As a marketer today, you are likely investing in a technology stack with the goal of better understanding and engaging with your prospects and customers – and that requires investment in terms of both budget and people.
Gartner expects that this year, chief marketing officers will spend more than chief information officers on technology, not because IT budgets are shrinking, but becau