3 ways the data privacy wars could pan out – and how marketers can navigate each scenario

Gartner’s Andrew Frank spells out three potential outcomes of the rising tensions between the data brokering economy and demands for consumer privacy – and how the marketing and advertising industry can navigate each possibility.
Legal restrictions, browser cookie deprecation and new privacy features in iOS and Android are decimating digital advertising’s data foundation. In addition to privacy and regulatory pressure, there is strong economic pressure on the industry to a