2018 should be the year for trading on viewability – here’s how to get started

The actions the industry and brands are taking around 'cleaning up the digital supply chain' don’t need to be repeated here as they’ve had significant coverage in the trade press. 
However, although talked about in industry forums and by advertisers, in my view one of the key enablers for the industry to drive positive change has been conspicuous by its absence in such plans and predictions I’ve read so far for 2018. Brands moving to a model that trades on viewability.&nbs