2017 will be the year we have to rewrite the marketing rulebook (before it’s too late)

I feel like 2016 was the year everyone became a little disheartened with the marketing industry (globally) - this happened due to the increased number of industry challenges, such as adblocking, transparency, measurement, to name a few.
Each of these challenges you can attribute to companies acting with self-interest and not pulling in the right direction for the industry’s investors (marketers). Some of these self-interests have gotten to a point where they are so big that they are hard t