02-02-2017 20:00 via thedrum.com

2017 is adtech’s year of opportunity

With the popular perception being that storm clouds are gathering over the adtech sector, Rob Webster, chief strategy officer of Crimtan, offers a contrary assessment, pointing out that market rationalization poses opportunity for those that have learned their lessons from the past. 
Many commentators have predicted a terrible year for adtech in 2017, but I think they’re being far too pessimistic and adtech is ripe for a resurgence. The share price of public adtech companies such as R
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