2016: The programmatic year in review at Programmatic Punch NY

In digital marketing, the only constant is change. So what has that meant for programmatic this year? Three panelists sat down with Andy Oakes, head of content and managing director at The Drum, to discuss this very issue in the boxing ring at The Drum’s Programmatic Punch event at Ad:Tech in New York.
Per Eve Goldman, head of programmatic video and global brand solutions at Google, user behavior has changed and we’re seeing enormous shifts in the last few years with users consuming