2016 predictions: How did we do?

As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.
So how accurate were our predictions for 2016? Here’s a look back on what we forecast, and what came to pass.
1. ‘Message commerce’While we may not have succeeded (yet)