2001: A Space Odyssey at 50 - Kubrick’s epic continues to both inspire and inhibit brands

The atmospheric opening to 2001: A Space Odyssey depicts earth, the moon and the sun slowly aligning against a pitch-black canvas. One of the most famous introductions in cinema, the scene is scored by Richard Stauss’ Also sprach Zarathustra, which in all its clustered moments of harmony and dissonance has inadvertently come to symbolise the movie’s complex influence over technology in the 50 years since it first hit screens.
As the film celebrates its 50th anniversary, there’s