12 marketing insights from a Pokemon Go addict

My name is Omaid and I’m a Pokaholic
Pokemon Go, with well over 750 million downloads, $1.2Bbn revenue and 65 million active users, is still very much alive and kicking – even though it’s fashionable to say it’s last summer’s game. One of those players is me.
If you don’t know the app, it’s a map based game where you walk around the world catching strange creatures called Pokemon (pocket monster) which appear randomly and then disappear after a whil