10 paid media tips to drive users from intent to conversion for Black Friday

Driving awareness is a vital first stride in creating conversion, but it's not the final step; it’s important to support your objectives with creative strategies which are aligned with consumers in the research phase of their journey.
It’s at this stage that an optimised paid media strategy comes into play. To help you avoid the most common issues brands face around this, I’ve put together my top 10 paid media recommendations for a smooth and successful Black Friday.
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