Why Consumer Supply Chains Are Moving Toward Continuous Replenishment Models

Consumer goods supply chains are increasingly shifting from periodic replenishment processes toward continuously adaptive inventory and fulfillment coordination.For years, replenishment in consumer supply chains followed relatively predictable rhythms. Forecasts were generated, inventory targets were established, and products flowed through planned replenishment cycles into distribution centers, stores, wholesalers, and retail channels. Adjustments occurred periodically as conditions changed.Tha