The Marginal Cost of Intelligence Is Collapsing. Supply Chains Will Never Be the Same.

For most of modern business history, intelligence has been expensive. A transportation planner has only so many hours in a day. A procurement analyst can investigate only so many suppliers. A warehouse manager can examine only so many exceptions. A demand planner can explore only so many scenarios before a decision has to be made. Because human attention is finite and costly, companies have always rationed intelligence. They decide which shipments deserve investigation, which suppliers warrant d