The Future TMS Buyer May Not Be Buying Software Alone

For years, the transportation management system market has been framed as a software market. A shipper buys a TMS to plan, execute, settle, and analyze freight. The software manages routing guides, tenders loads, tracks shipments, calculates freight costs, audits invoices, and produces reports.
That model still exists. But it no longer fully describes the market.
The boundaries between TMS, managed transportation, freight brokerage, digital freight platforms, control towers, and 3PL services are