The Economics of Decision Latency

Supply chain executives spend enormous amounts of time thinking about lead time. Supplier lead time, manufacturing lead time, warehouse cycle time, transportation transit time, and order-to-delivery time all matter because time has an economic value. Longer physical lead times generally require more inventory, create more uncertainty, and reduce the range of options available when something goes wrong.
There is another form of lead time that receives much less attention: the time between the mom