The Control Tower Is Evolving From Visibility Layer to Decision System

Executive thesis. The control-tower market is crossing an architectural boundary. Visibility solved the first problem; decision latency is becoming the more consequential one.
Visibility is no longer the control tower’s defining capability
The first generation of supply chain control towers was largely about visibility: collect events from multiple systems, display them in one place, and give operators a broader picture of the network. That was useful, but it also exposed the limitation of