Real-Time Visibility Won. That May Be Why It Stops Being a Standalone Market.

Real-time transportation visibility has been one of the defining logistics technology categories of the last decade. It solved a problem that shippers, carriers, brokers, and customers all understood: Where is my freight, when will it arrive, and what should I do if it will be late?
That problem was real. The market was real. And the value was real.
But the next phase of transportation technology may be less favorable to real-time visibility as a standalone software category. Not because visibil