Pirelli’s Digital Transformation Journey

Pier Paolo Tamma, the Chief Digital Officer at Pirelli
Pirelli is in the midst of a digital transformation. This transformation seeks to use data, digital ecosystems, and AI to enhance data driven decision-making. In terms of the commercial operation,  it seeks to provide greater value to dealer customers by arming their sales representatives with more actionable data on what the dealers will likely need to order. Strengthening the sales process required putting in place a more robust integ