Meta Muse Is Not a Consumer AI Story. It Is a Supply Chain Architecture Story

Meta’s Muse has been treated largely as a consumer technology story. That is understandable. Launched on September 8, Muse can send emails, book travel, shop, perform multistep tasks, and execute transactions on behalf of its users. Reuters reported that the application generated roughly 2.8 million downloads in its first 12 days, while Meta is offering free access alongside $20- and $100-per-month subscription tiers. Investors have responded enthusiastically, and the inevitable debate has